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The vibe of this whole campaign is joyous and playful with a sense of magic and whimsy that permeates each story. In the three unique films of this campaign, we’re actually showcasing examples of a single story – the story of Meta’s Personalised Ads allowing small and midsize businesses to effortlessly and joyfully flourish. From the very beginning we pitched the idea of a wholly sustainable production to the client who were completely supportive of the methodology. We are convinced that by increasing green jobs and by making it easy and cost-effective to choose green solutions, we can promote a virtuous circle where increased sustainability awareness on sets improves all aspects of production. Our client: Facebook is now using our techniques to showcase how to have a more sustainable and eco-friendly production which is a monumental result! The ads themselves are pretty great too!
