Ella is Head of Strategic Growth at AssetFlow, part of the CAMA Group. At the CAMA Group’s sister businesses, AssetStore & AssetCycle, she gained experience with clients including Universal, the BBC, Netflix, and Channel 4.  

Ella’s work centres around supporting crew to create asset inventories on the AssetFlow platform, facilitating better tracking and reuse across props, sets, and costumes. 

Her background is in ClimateTech, where she worked at a start-up running decarbonisation programmes for the public sector and SMEs. Ella also has a degree in Human, Social and Political Sciences from the University of Cambridge, specialising in Social Anthropology and the intersection between economics and the environment. 

She blends these experiences in this role by ensuring that our strategy aligns with the core principles of the circular economy, building out our industry-first carbon data offering. Through this work, Ella is also a proud member of The Production Guild of Great Britain’s Sustainability Working Group.